Eddie's Book plans
Don't Smell the Cork!
Eddie's book will appeal to all people – whether wine “idiots” or oenophiles – this book is targeted to capitalize on the robust sales and demand from professionals eager to learn new ways to improve their reputation, maximize their perceived value and close crucial business deals in today’s competitive marketplace. Here's a sampling. Watch for it to come out in print soon!
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The List of America's Master SommeliersEddie's event programs and seminar benefitsEddie's experienceVideo clipsClient listResourcesMore tipsClient commentsDon't Smell the Cork!
By Eddie Osterland, Master Sommelier
12 Surprising Tips for Impressing Guests at
Your Next Cocktail Reception or Corporate Event
Imagine you’ve invited a potential investor to dinner. It’s time to order the wine. What does your handling of this situation say about you and your level of sophistication?
Imagine you’re hosting a reception for your Board of Directors, a group of VIP clients or a multi-national delegation. What do you serve and why?
Imagine what it would be like to never again have to worry about whether your dinner party, opening reception or convention banquet will be a success.
Like it or not, people decide whether they want to do business with you based on how confidently you handle the “social graces” of these meetings. As Barbara Walters said, “It’s not overly dramatic to say your destiny hangs on the impression you make.”
When a multi-million dollar deal hangs in the balance, you can’t afford to be naïve about food and wine – the international currency for connection. Your ability to select, serve, and sample the appropriate food and wine makes a statement about who you are, how you operate, and what you’ll be like to work with.
Select a “cheap” wine and potential clients may conclude you’ll cut corners on costs. Be uninformed and guests may question your savoir fair. Handle this awkwardly and decision-makers may doubt your ability to represent the organization overseas.
The good news is, this slim volume contains everything you need to know to be the perfect host. With his dry wit, down-to-earth style, and eyebrow-raising insights, author and Master Sommelier Eddie Osterland tells you exactly what to do to make your next social event, business meeting, or conference dinner a resounding success.
Discover for yourself why Merrill Lynch, IBM, Australian National Bank, Citigroup, American Express, Italian Trade Commission, Ford, Ritz Carlton Hotels and Sprint have all hired Eddie (the 1st Master Sommelier in the United States) to train their top leaders in the art and science of “Power Entertaining.” In this fun read, you’ll learn why:
•You should lose the “Super Bowl food”
•You can’t cleanse your palate with a cracker
•It’s advisable to get some Argon
•Costco is cool
•It’s smart to use Brie when things go bad
•You shouldn’t wait for New Years to break out the champagne
•The exact same bottle of wine can taste sublime or sour and why
•The best meals and wines have a fore-taste, middle taste and after taste
•Breathing backwards brings out the flavor in everything
•Sniffing a cork is a waste of everyone’s time
If you want to become the host with the most enjoyable, productive gatherings, if you want to turn ordinary events into extraordinary events that get remembered and that position you as someone to respect, this book’s for you. Read it and reap.
